Day 5

In my other life, one of my areas of expertise is building brands, defining their essence and helping the company behind the brand scale and grow.

Today I realised I want to create my own brand for The Cataverse: define what my vision is for the project, why am I doing it and what do I value throughout the process. And what would the cats value if they had a voice?

It’s fun to finally build my own brand and voice rather than have to pretzel myself into creating someone else’s. Watch this space…